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Six Mantras For Understanding Users
Physics of Entrapment For designers and organizations to meet users needs they have to understand user’s context of use, needs, and demands. Everytime I find myself in the field talking to someone,...
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User Research: Myths and Facts
Myths: These are actually things people have told me. 1. Doing research takes a lot of time and money. 2. I need an expert, i.e. a sociologist (quantitative) or an anthropologist (qualitative). 3. I...
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Folksonomies: Science of the concrete
“Among plants and animals he [the Indian] designates by name only those which are useful or harmful; all others are included under the classification of bird, weed, etc.” (Krause in Levi-Strauss – The...
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The Nutella Effect
Redefining desire in the web age In this post I’ll describe and explain the place of desire in the web, especially in social media. Also I’ll exemplify different behaviors I’ve observed in users. And...
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